Building a home on a shaky foundation might make you run into endless problems down the road. However, when it comes to online presence, launching an online store is one of the most important factors every business must take into consideration when they want to have an online presence. Besides, they should ensure they choose the right e-commerce software. Making a wrong choice on the platform to build your e-commerce website is a recipe that can ruin your business presence. This article delves into two most e-commerce solutions.
In 2017, Shopify and woo-commerce are by far the two most widely used online store platforms. The ranking factors range from expandability, ease of use and overall return on investment. Overall, the question is which option is better for your online store in 2017.
Let’s take a closer glance at what each of the e-commerce software platforms has to offer.
Shopify: In-depth Check-out
Shopify is one of the self-hosted solution stores currently available in the market. Hence, it provides a unique opportunity for business to be set up in just a matter of minutes. It does not require additional installation of other software. In Shopify, there is no free plan, but the acquisition pricing is more affordable, unlike the Woo-commerce platform. Extra features on your store are guaranteed as Shopify offers a range of themes as well as different well-customized add-ons.
Inclusive features are:
- It has a mobile-friendly and responsive design.
- Shopify contains full blogging options.
- It can easily be integrated with email and social media marketing tools.
- It contains detailed site analytics and reports.
- Customizable website builder to give your store a classy look.
- A full range of professional themes for selection.
- Product reviews, variations, and discounts including your domain name.
How to Set-Up the Store.
For you to set up the store, it is as easy as signing up for the plan of your choice, choosing a theme depending on your companies taste, and adding the products. Additionally, it’s a complete solution that gives you a leverage control over your design, pages, and navigation.
With Shopify, you have got three shopping tiers to choose. The lowest plan billing ranges from $29 with the most expensive one offered at $299. However, there are different plans with a 14-days free trial that allows you to test the platform if it befits your organizations’ plan.
All the plans under Shopify include unlimited bandwidth and products, a free SSL certificate, a blog, and fraud analysis. Most importantly, the domain name can be purchased directly; alternatively, you can connect your existing domain name to it.
Note: The final costing of the product will is determined by the number of paid add-ons accompanying your online store.
Ease of use
Shopify’s main strength of use relay on its online subscription base tool. That is, once you sign up, the basic wizard will guide you through the process and you are done. The wizard will guide you through the process by requesting for the nature and purpose of your business. Overall, the process is straightforward, notably you do not need to have any design skills to go through it.
Search Engine optimization SEO
Considering the fact Woo commerce is a freemium plugin, certainly there are immediate SEO benefits. This is owing to the fact that WordPress is a primary content creation platform. Additionally, pairing Woo commerce with it, one can easily edit the body content and add Meta data information that can improve the chances of a higher search engine ranking.
Woo Commerce: In-depth Check-out
Woo Commerce operates on a freemium model being a WordPress plugin. Thus, it means that the core plugin is free with some add-ons available that can give your online store an extra flavor. Woo Commerce offers the following features to its users.
- Ability to upsell and cross-promote products.
- Flat rate or free taxing and shipping settings which include different tax classes and rates.
- It contains detailed reports on reviews, inventory levels, sales and general store performance.
- It incorporates integration of usage limits, reviews, and discount options.
- Woo Commerce offers different options for payment gateways including PayPal, Cash on Delivery and BACS.
- Ability to sell a variety of products including downloadable and physical goods.
How to Set Up the Store.
Installing a Woo Commerce should be pretty easier if you are familiar with WordPress. Although, even if you are a novice user the process should be simple and straightforward.
While this type of online store platform is free, there are some costs associated with it. It requires a WordPress website hence one will be needed to purchase a domain name and setup and hosting plan before anything else.
Note: The cost of this platform varies depending on the hosting plan and the different add-ons that you may choose to help improve your store.
Setting up a woo commerce is just as easy as setting up shopify however there is a catch. Although working around woo commerce on a daily basis is easy setting up the store is not. Before you set up woo commerce you need to take care of a little things.
- Get a hosting account
- Installing WordPress
- Installing a WordPress theme
- Get a domain uniquely for your business.
After the above steps have been taken care of, you can install the woo commerce plugin onto your WordPress site and start the configurations of the store. Additionally, it’s worth noting that the process requires some knowledge on web related issues.
Search Engine Optimization
Considerably, Shopify offers better page loading speeds and overall performance due to the exclusive dedicated servers for Shopify stores. iI has SEO features such as: defining title, Meta tags, image optimizations and alt. In addition, all shopify platforms come bundled with an SSL certificate.